Cold Email

How to Warm Up an Email Account for Cold Email

Learn how to effectively warm up your email account for cold emailing, step by step. Avoid the spam folder and improve your email outreach success.

If you're venturing into the world of cold emailing, you've probably heard that warming up your email account is essential. It's a crucial step to ensure your emails don't end up in the dreaded spam folder and to establish trust with your recipients. 

In this beginner's guide, we'll walk you through the process of warming up your email account, step by step.

Understanding the Importance of Email Warm-Up

Before diving into the steps, it's essential to grasp why warming up your email account matters. When you send cold emails from a new or dormant account, email providers view it as suspicious behavior. To avoid being flagged as spam, you need to build credibility and reputation.

Selecting the Right Email Service Provider

Not all email service providers are created equal. Choose a reputable provider with a history of delivering emails reliably. Popular options like Google Workspace and Outlook are great choices.

Setting Up Your Email Account

Step 1: Verify Your Account

After creating your email account, ensure it's fully verified. This step helps establish legitimacy.

Step 2: Complete Your Profile

Fill in all necessary information in your email profile. A complete profile builds trust.

Composing a Professional Signature

Crafting a professional email signature is crucial. It adds a personal touch to your emails and makes you look more legitimate.

Sending Test Emails

Before jumping into your cold email campaign, send a few test emails to friends or colleagues. This helps your account accumulate some positive sending history.

Gradual Increase in Email Volume

Step 3: Start Slowly

Don't rush into sending a high volume of emails immediately. Begin with a small number and gradually increase it.

Step 4: Monitor Delivery and Engagement

Keep a close eye on email delivery and engagement rates. If there are issues, address them promptly.

Interact with Your Inbox

Step 5: Reply to Emails

Respond promptly to any emails you receive. It signals to email providers that your account is active.

Step 6: Mark as Not Spam

If any of your legitimate emails end up in the spam folder, mark them as not spam.

Use a Consistent Sending Schedule

Step 7: Establish a Sending Schedule

Stick to a consistent sending schedule. This helps establish a predictable sending pattern.

Maintain List Hygiene

Step 8: Regularly Clean Your Email List

Remove bounced or inactive email addresses from your list. A clean list improves deliverability.

Monitor and Adjust

Step 9: Continuously Monitor Performance

Regularly assess your email performance metrics and make adjustments as needed.

Step 10: Gradually Increase Email Outreach

As your account gains more credibility, you can slowly increase your cold email outreach efforts.


Warming up your email account is a vital process to ensure your cold email campaigns are successful. By following these step-by-step guidelines, you'll build trust with email providers, avoid the spam folder, and improve your chances of reaching your intended recipients. 

Remember, patience is key in email warm-up, so take your time and watch your email outreach thrive.

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