Cold Email

7 Best Sales Email Call-to-Action (CTA) to Use

Discover the 7 best sales email call-to-action (CTA) to boost your conversions. Explore examples and templates for effective sales email CTA.

Are you tired of sending sales emails that don't seem to convert? Crafting compelling sales emails is an art, and a critical component of that art is the Call-to-Action (CTA). The CTA is the driving force behind getting your recipients to take the desired action, whether it's making a purchase, scheduling a demo, or signing up for a newsletter.

In this guide, we'll delve into the world of Sales Email Call-to-Action, or CTA for short. We'll explore the 7 best CTA that can skyrocket your email conversion rates. But that's not all – we'll also provide you with examples and templates, making it easy for beginners to get started on their journey to cold email success.

What Are Sales Email Call-to-Action?

Before we dive into the best CTA, let's clarify what a Sales Email Call-to-Action actually is. A CTA is a specific instruction or prompt designed to encourage the recipient to take immediate action. In sales emails, this action often leads to a conversion – whether that means making a purchase, requesting a quote, or signing up for a service.

Why Are CTA Essential in Sales Emails?

CTA are the linchpin of your cold email strategy. They provide direction to your recipients, making it clear what you want them to do next. Without a compelling CTA, your sales emails are like ships without a rudder – adrift and unlikely to reach their destination.

The Power of a Well-Crafted CTA

A well-crafted CTA can significantly impact your email conversion rates. Here's how:

Higher Click-Through Rates (CTR): A compelling CTA can entice your recipients to click on your email, leading them to your landing page or product page.

Increased Conversions: When your CTA is clear and persuasive, it guides your recipients towards taking the desired action, resulting in more conversions.

Better Engagement: CTA can create a sense of urgency or excitement, encouraging recipients to engage with your content and offers.

Now, let's get into the meat of the matter and explore the 7 best Sales Email CTA you can start using today.

1. "Shop Now" CTA

The "Shop Now" CTA is a classic choice for e-commerce businesses. It clearly communicates the desired action – making a purchase. This direct approach is effective, especially when your email contains compelling product offers.

Example: "Shop Now and Enjoy 20% Off Your First Purchase!"

Template: "Shop Now for [Product/Service] and [Benefit/Discount]."

2. "Learn More" CTA

Sometimes, your recipients need more information before making a decision. The "Learn More" CTA invites them to explore further, whether it's reading a blog post, watching a video, or viewing product details.

Example: "Want to Learn More About Our New Features? Click Here!"

Template: "Want to Learn More About [Topic/Product]? Explore Now!"

3. "Get Started" CTA

Ideal for SaaS companies and service providers, the "Get Started" CTA encourages recipients to take the first step towards using your product or service. It's action-oriented and instills a sense of immediacy.

Example: "Ready to Boost Your Productivity? Get Started Now!"

Template: "Get Started with [Product/Service] and [Benefit]."

4. "Request a Quote" CTA

B2B businesses can benefit from the "Request a Quote" CTA. It signals a willingness to work with potential clients and simplifies the process of obtaining pricing information.

Example: "Interested in Our Services? Request a Quote Today!"

Template: "Curious About Our Pricing? Request a Quote Now!"

5. "Subscribe Now" CTA

Building a robust email subscriber list is crucial for long-term engagement. The "Subscribe Now" CTA invites recipients to stay connected with your brand, receive updates, and access exclusive content.

Example: "Stay Informed! Subscribe Now for Weekly Insights."

Template: "Stay In the Loop! Subscribe Now for [Benefit]."

6. "Limited Time Offer" CTA

Creating a sense of urgency can drive immediate action. The "Limited Time Offer" CTA is perfect for promotions and discounts, compelling recipients to act before the opportunity slips away.

Example: "Hurry! Limited Time Offer: 50% Off All Products!"

Template: "Act Fast! Limited Time Offer: [Discount/Deal]."

7. "Download Now" CTA

For businesses offering downloadable resources like ebooks, guides, or templates, the "Download Now" CTA is a winner. It encourages recipients to access valuable content and establish a connection with your brand.

Example: "Download Our Comprehensive Marketing Guide Now!"

Template: "Get Your Free [Resource] Now and [Benefit]."


Crafting effective Sales Email Call-to-Action is a game-changer for your cold email efforts. Remember, the key to success is to make your CTA clear, compelling, and aligned with your overall email message. Don't be afraid to experiment with different CTA to see what resonates best with your audience.

Now that you're armed with the knowledge of the 7 best Sales Email CTA and their examples and templates, it's time to supercharge your email campaigns. Start implementing these CTA today, and watch your conversion rates soar.

In the world of cold emailing, the right CTA can make all the difference. So, go ahead and put these CTA to the test, and watch your email campaigns transform from good to great!

Ready to take your cold emailing to the next level? Try out these Sales Email CTA and witness the magic of effective call-to-action in action. Your journey to cold email success starts now!

Latest Articles

View All

How to Use Cold Email to Sell Your Web And App Development Services

Unlock the power of cold email to boost your web and app development services. Learn effective strategies, examples, and tips in this comprehensive guide for beginners.

November 14, 2023

How to Find Your Target Audience with LinkedIn Search

Learn the art of finding your target audience on LinkedIn with precision. Explore categories, people search, company search, and more. Elevate your outreach game!

November 13, 2023

10 Tips to Prevent Emails From Going to Spam

Learn the essential tips to keep your emails out of spam folders! From warming up your email to avoiding clickbait, master the art of email deliverability.

November 10, 2023